DMACK Joins TER As Official Tyre Partner

DMACK Joins TER As Official Tyre Partner

Motorsport tyre manufacturer DMACK has joined forces with one of Europe’s most exciting rally championships, becoming ‘Official Tyre Partner’ to the Tour European Rally (TER).
 
The British tyre firm down-sized its WRC programme this season to concentrate on both product development and core sales, and the partnership with TER will allow it to connect with rally competitors across a broad range of abilities and vehicle classes.
 
The TER has quickly grown in strength and popularity since its launch in 2016 and features six classic rallies across Europe – all favourites with rally drivers and teams. The championship is renowned for delivering hassle-free competition on some of Europe’s definitive rallying stages.
 
Its competitor-friendly approach includes refunded registration fees and an impressive TV package covering over 100 countries, with footage provided free-of-charge to teams for promotional use.
 
The 2018 calendar features a number of exciting new events and will be released along with championship regulations later this week.
 
DMACK will be supporting the series with significant prize initiatives and tyre incentives for competitors across all TER categories, including a new DMACK TER2 Cup for aspiring young drivers.
 
Dick Cormack, DMACK managing director, said: “Our strategy this year is to focus on expanding both the DMACK sales network and our customer base, becoming official tyre partner to the TER allows us to connect with an important range of competitors.
 
“The championship truly has cost-effective competition at heart and the organisers continue to offer fantastic events that are firm favourites with drivers alongside an impressive TV package. Our products are the perfect match for those rallies and we will soon have news of some significant prizes and incentives for competitors.”
 
Luca Grilli, Tour European Rally organiser, said: “We are delighted to welcome DMACK to the TER - Tour European Rally. Their support to our series will allow teams and drivers to benefit from a world class product and service, providing both them and the TER with an important opportunity to grow further. As with all the TER events and partners, the agreement with DMACK is a long-term partnership and we wish to work together to reach important goals.”

2018-01-23

DMACK Joins TER As Official Tyre Partner
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